Director - Marketing - Mobile Consumer Technology

Location - Hyderabad

Company - Global Leader in Language Technology offerings for Mobile Consumers

The incumbent will be responsible to strategize and lead different Online Marketing practices i.e. running marketing programs, programmatic advertising, real time bidding, Search, Performance marketing, Meta-Tags, Social media marketing, Mobile Marketing.

Required Experience:

- Extensive experience in mobile startup industry (preferably from unicorns)

- Excellent pedigree ( Top notch universities only)

- Direct Hands On experience of running large performance marketing programs (mobile app marketing, App Store Optimization, Mobile App Analytic platforms, mobile appraiser base and engagements, app marketing, Online Paid ad)

- Strong understanding of digital marketing channels like SEM, SEO, Meta Search, Programmatic, Mobile Deep Linking, Data Feeds, Remarketing and Display.

- Strong Experience in using data / insights & analytics to drive marketing decisions and strategy

- Comfort with marketing technology interface and abreast of latest mobile technologies

- Must be someone who is really excited by a challenge.

- Need someone who enjoys the entrepreneurial atmosphere of a start-up culture.

- Must be a skilled leader who creates an inspiring vision, who communicates the vision well, and who leads by example through mentoring and coaching a high performing young team

- Strong interpersonal and collaboration skills

- Proven experience of owning, managing and Influencing virtual team

Key Skills: Strategic Marketing, Business Planning & Development, Product Marketing Management, Product Launch Management, Corporate Branding & Marketing Communication, Public Relations, Market Research and Analysis, Channel Marketing and Development