Director - Marketing Lead - Wealth Management Industry

Hiring a Marketing Lead, Director for Asset and Wealth Management in Mumbai.

Job Responsibilities:

Team Leadership and Management:

- Build and lead a high-performing marketing team.

- Provide guidance, mentorship, and professional development opportunities to team members. Foster a collaborative and innovative culture within the marketing organization.

- Focus on building and driving strong stakeholder engagement across business functions, technology partners and extended global teams to provide relevant coverage for the marketing functions.

Develop Marketing Strategy:

- Create a comprehensive marketing strategy aligned with business objectives. Identify target markets, customer segments, and key value propositions to differentiate the company's asset and wealth management offerings.

Brand Management:

- Build and maintain a strong brand identity for the organization.

- Develop brand guidelines, messaging frameworks, and visual assets. Ensure consistent application of the brand across all marketing channels and communication materials.

Product Marketing:

- Collaborate with product development teams to understand the features and benefits of asset and wealth management products. Develop product marketing strategies and materials to effectively communicate the value proposition to clients and prospects.

Digital Marketing and Technology:

- Leverage digital marketing channels and technology platforms to drive brand awareness, lead generation, and client engagement. Oversee the development and optimization of the company's website, social media presence, email marketing, and other digital assets.

Creative Services:

- The design team works on a variety of projects from high-level, long- term conceptual work to quick-turn projects. The team focuses on creating campaign focused design initiatives, and occasional presentation development. Work alongside our design, editorial, video and project management teams to deliver design solutions

- Understand current and future business needs, follow industry trends and innovations to proactively improve and maximize the value of the internal system/applications to be in line with the changing strategies and stakeholder requirements for the marketing organization

Required qualifications, capabilities and skills:

- Proven experience as a senior marketing executive, preferably within the asset and wealth management industry. Strong knowledge of asset and wealth management products, services, and industry dynamics

- Focused on how marketing drives quantifiable business results. Strategic thinker who understands and supports the goals and direction of the firm

- Demonstrated understanding of the business and market dynamics including financial performance, key objectives, challenges and competitive landscape

- Prior experience managing or influencing large, multi-discipline groups remotely and in multiple locations

- Experienced people manager adept at working in matrix organization and managing dynamic high performance teams