Director - Marketing - IT

Roles & Responsibilities :

- Lead and manage lead-generation campaigns that drive measurable results, including email, webinar, social media, case studies, customer references, and events

- Develop a comprehensive Lead generation program working closely key stake holders to coordinate go-to-market strategy and execution campaigns to ensure pipeline and revenue goals are met

- Lead overall messaging, development, production and distribution of corporate content, including web pages, blog posts, case studies, white-papers, and other materials as needed etc.

- Review, evaluate, and prioritize current and proposed marketing enhancements against business and customer needs.

- Manage Comprehensive account based marketing program across named accounts

- Manage, Coach, and Mentor team members, maintain budget and develop tracking mechanisms.

- Creating thought leadership content and influencer engagement strategies

- Communicate report and share key programs and results on a consistent basis.

- Extensive experience with digital marketing including SEO, SEM, PPC, content marketing and Account Based Marketing etc.

Yukti Madan
011-48888627