Director - Marketing - Internet/Online/Retail

Product Marketing:

- Develop product positioning and messaging that differentiates your products in the market

- Sales enablement - communicate the value proposition of the products to the sales team/ channels and develop the sales messaging tools that support the selling process of products

- Business Development by forging partnerships and economic models to widen product range and revenue levers

- Market research and intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to differentiate against them

- New product development including conceptual innovation, launch strategy, pricing, and product family architecture

- Market segmentation leading to the conceptualization and definition of an apt product portfolio segregation among sub-groups of the target audience

Offline Marketing:

- Agency liaison - Liaise and manage work with agencies - creative, media, consumer research marketing, digital marketing. Manage relationship with external partners and key channel partners.

- Media Planning and Strategy: Define budget allocations across media to maximize ROI for advertising investments. Strategize for brand positioning to be reflective in campaigns across media.

- Strong analytical bend to dynamically measure and improve performance for ATL campaigns

- Responsible for driving traffic and transactions through efficient usage of TV, Print, OOH, Radio, Social and Online Campaigns

Key Skills:

- Strong leadership skills, adept in setting up & managing large teams

- Hunger and flexibility to take on other sub-functional responsibilities - if you are given 2 of the 3 above mentioned profiles, there should be flexibility / willingness to take on the third profile into your portfolio.