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12/02 Tripti Tewari
Director at Acumeus Solutions

Views:1380 Applications:544 Rec. Actions:Recruiter Actions:43

Director - Marketing - International Beauty Brand (10-14 yrs)

Gurgaon/Gurugram Job Code: 891728

This role is responsible for leading the brand marketing, digital marketing, CRM/Loyalty programs and customer activation

Essential Duties & Responsibilities:

Brand Management

- Coordinate with Category Head to Strategize on the monthly, quarterly and annual marketing campaigns / calendar for all brands.

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Ideate, Plan, Manage, measure and report on the performance of marketing campaigns/affiliates, gain insight and assess against goals.

- Monthly planning and execution of content - (Webstore incl. APP, Retail, Social, Marcomm, Brand's private label, accessories and on-boarded brand). Including Copy, Design, Video, Production and Overall Deliverable

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Develop, implement and manage our social media Strategy & Budgets on Monthly and Quarterly basis

- Inputs for new Creatives Designing - Banners, Tiles, Thumbnails, Video and Blog Previews, Drop Down Thumbnails, Brand Landing Page Banners as per business requirement.

- Brand Marketing - Creating and implementing high impact marketing initiatives that drive brand positioning and growth

- PR End to End: Publications, Media Relations, Press Release, Influencer KOL Activations, Celebrity Engagement, Expert Panelist Talent Engagement etc.. monthly planning and execution.

- Creating and implementing high impact marketing initiatives that drive brand imagery, positioning & brand growth along with the Marketing team

- Review market research to help anticipate market/industry trends and translate evolving needs into new digital branding and marketing strategies.

- Working in partnership with the social media agency / creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets

- Develop plans and execute all the brand launched.

- Role is not just limited to online but would also encompass physical retail stores and whole business

Social Media, PR and Content:

- Develop, implement and manage our social media Strategy & Budgets on Monthly and Quarterly basis

- Manage and oversee social media content along with the Content Teams / Social Media Agency

- Find bloggers, forums, and influencers to work with. Manage blogger and other influencer outreach program work with influencers on a monthly & quarterly basis

- Measure the success of every social media campaigns

- Stay up to date with latest social media best practices and technologies. Suggest and implement new features to develop brand awareness, like promotions and competitions

- Monitor SEO and user engagement and suggest content optimization

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Monitor, analyze and communicate PR results on a quarterly basis. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness. Communicates with various media buyers, advertising agencies, printers, and other services for end to end execution of all marketing projects

- Negotiate contracts with vendors and agencies

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

CRM:

- Ideate, develop, plan, execute and monitor marketing techniques/campaigns that will drive new customers acquisition & customers retention

- Customer activation planning and execution through data Analytics, CRM platform, other relevant databases & systems, developing relevant Communication Strategy & driving customer loyalty through affiliate program management, tie ups and Brand's loyalty program management

- Analyzing marketing metrics and weekly, monthly and annual reporting (campaign performances, new customer acquisitions, conversion rates, web analytics, Customer lifetime value, retention, churn etc.)

Digital Marketing

- Responsible for driving the traffic to Brand through paid, organic traffic and keywords as per business plan (for web and mobile)

- Define, plan, analyze the strategy across social media/search engines basis ad type/different properties that they have and brand/category/SKU specific target segment

- Build and monitor the digital marketing budgets and optimize for the various objectives that Brand might have from time to time

- Drive, manage, monitor digital media marketing agency, their contract, billing, payment and performance management

- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

- Responsible for driving SEO/ SEM and target achievement

- Implementation of digital strategy and tracking of the successes and misses.

- Responsible for MIS & Reporting related to digital marketing covering agency reports, GA, App analytics etc

Performance Goals:

- No of marketing campaigns

- Campaign Launch Effectiveness

- CRM/Loyalty Metrics customer acquired, retention %, % exits

- Social media/Media presence - no of articles, no of times in news, brand health monitor rank

- Frequency of customer engagement

- Conversion rate

- Traffic to the site/app

- App downloads

Non-Measurable

- Team work

- Going beyond the call of duty to satisfy customers/organizations need

- Multi-Functionality

- Self-Motivation

- Positive attitude

- Timely and accurate information to superiors

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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