Director - Marketing - Healthcare Startup

Our Healthcare/wellness client is a start up and has been backed by an established player having product adjacency.

What would you be handling?

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Must have experience working with digital native startups

- Must have experience and working knowledge of growth strategies.

- The Wellness or Healthtech industry is a bonus with strong data privacy backgrounds.

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument conversion points and optimizes user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What will make you successful?

- Must have an MBA from a reputed institution. Tech/engineering degree at Bachelors is desirable.

- Someone who has built a product from scratch would be a good fit.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns.

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Strong analytical skills and data-driven thinking