You will lead a lean team of - intrapreneurs to drive growth for video business. You will be part of Video's early leadership team working in a highly entrepreneurial and agile startup environment and will be expected to constantly innovate, execute, learn and iterate at a very rapid pace. As the Marketing &amp; Growth Leader for the - Video- category, you will own the success of the category working collaboratively with multiple cross-functional teams within organizations such as Brand Marketing, Product &amp; Tech, Media, Research, Analytics, PR and Merchandising that operate at a central level. You will champion a vision for our product and user experience that will delight our customers and evangelize that vision across partner teams. You will directly own on-platform marketing for video as well as user, retention and engagement marketing (Merch, CRM, content marketing) and will manage all launches on the Video Platform end to end. Additionally, you will influence internal &amp; external teams to help propel growth for the Video business. You will need to be a masterful marketer with 360 degrees understanding of marketing with a focus on product marketing &amp; digital marketing/growth hack and solid experience in the content /gaming /interactive /entertainment /consumer tech marketing space. What you'll do: Know the user. Know the magic. Connect the two. We are looking for a seasoned and entrepreneurial marketing leader who is passionate about building brands and is experienced in developing and executing insights-driven marketing plans that move hearts and minds. - Own user acquisition, retention, engagement &amp; growth through customer lifecycle management - Own on-platform content marketing &amp; work with central teams on originals launch campaigns - Cross-functional Integration and Thought Leadership. You will serve as a key voice in assuring marketing, PR, and brand &amp; editorial are speaking with one voice and communication is consistent across channels - End to End management of originals launches on platform - GTM lead - Data analysis and insights mining to inform user experiences - Develop a rich understanding of our users, by diving deep into data in partnership with our analytics team, and by conducting custom research to understand the - why- behind our users- actions - Segmenting customers to focus on our most valuable users and to up-level others - Experimenting boldly with marketing, both on and off platform, to build loyalty, increase engagement and limit churn What you'll need: Key Qualifications - 12+ years of experience in consumer marketing, with end to end customer lifecycle management &amp; brand management experience for a Video / Music / Gaming OTT, consumer technology, interactive or digital entertainment company - MBA / Master's degree in business, marketing, or any other related field - Nuanced content marketing understanding and strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the consumer tech / media / internet industries - History of leadership. We'd like to see evidence of serving as a key decision-maker in a senior marketing role. Someone who felt challenged and energized by the deep transformations the media industry went through in the last decade towards digitisation and digital content - Entrepreneurial. Experience of having worked in a hyper-growth, fast paced, often ambiguous environment as a Founder or Builder - Direct experience of leading lifecycle, engagement or loyalty marketing at a top tier customer focused brand and 360 degree marketing experience covering brand communications, digital marketing, influencer &amp; content marketing, media, performance marketing, retention &amp; product marketing - Experience with influencing product decisions - ability to discover and recommend true requirements and underlying feature requests - Experience managing, negotiating, and collaborating with outside creative agencies, partners and third-party vendors - Achieve more with less - ability to drive growth hacks through both paid &amp; organic media - Comfortable dealing with ambiguity and moving quickly in unstructured situations - High Bias For Action - works at a very rapid pace - Ability to influence audiences at all levels and work effectively across functions. Ability to build bridges with peers and organizations beyond your own - Inventive self starter, eager to develop and mentor early / mid-career marketers &amp; growth hackers in their professional growth - Ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns complemented by a - roll up your sleeves- attitude and grit. - Ability to multitask with proven attention to detail - Right brain - left brain mix and balance of analytical &amp; creative thinking

Bangalore

Director - Marketing & Growth - Advertising Firm 

Director - Marketing & Growth - Advertising Firm  ,Job Description for Director - Marketing & Growth - Advertising Firm  in RGF Recruit India Pvt Ltd in  Bangalore for (12-18) years of experience. Apply Now!

Job Description for Director - Marketing & Growth - Advertising Firm  in RGF Recruit India Pvt Ltd in  Bangalore for (12-18) years of experience. Apply Now!