Director - Marketing - FMCG

The opening is with a leading FMCG company for Marketing Director.

- Heading the marketing division.

- Driving and expanding marketing initiatives

- Exploring new markets

- Responsible for conceptualizing the marketing plan.

- Design & manage corporate communication, brand image building and product awareness campaigns, within allocated budgets.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the Marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Media Planning and Buying

- Innovative BTL, ATL activities

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

If interested kindly share your resume asap to vidya@topgearconsultants.com

Please mention your current and expected ctc as well..