Director - Marketing - FMCG

Role and Responsibilities:

- Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.

- Analyse brand positioning and consumer insights and own growth marketing strategy and inform our customer-facing experience across acquisition and retention.

- Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.

- Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).

- Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.

- Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.

- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.

- Collaborate with functional partners to forecast and plan company revenue growth.

Requirements:

- 10+ years of prior experience in Marketing strategy

- Prior experience in driving engagement on social or internal platforms with creation of event calendars and innovative engagement events will be useful

- Excellent on problem solving, breaking problems in smaller chunks, creating structure from scratch.

- Demonstrated ability of proactive communication & handling multiple stakeholders.