Director - Marketing - Education/Pharma

- This position is responsible for independently handling a wide portfolio including corporate communication, member communication, research projects, end to end launch of research and standards, brand marketing, product marketing across chartered qualification, education courses, conferences and workshop, conference logistics, digital communication, agency and vendor management as well as special projects.

- Working towards raising brand profile and positioning it as a thought leader amongst the industry, Government and media.

- Marketing tie ups and barters with events/properties of prominent industry chambers, publication houses etc

- Marketing strategy and plans for each product offering, conceptualizing and launching digital marketing activities and campaigns in line with the overall strategy; marketing tool kits and digital assets.

- Leveraging such knowledge content towards inbound marketing campaigns

- To ensure correct usage of brand assets and protect brand reputation

- Be a part of global campaigns & communication

- Collaboration with HQ based digital team - in connection with a global website, email system & CRM

- Responsible for maintenance as well as future development of the website - including functionality, SEO, site performance, content updates

- Responsible for brand and marketing strategy as well as marketing campaigns for awareness and lead generation to support business plans.

- Candidate should have 5 years of experience in research, analytics and consult or corporate affairs and 10 years in brand and marketing functions including digital marketing