Director - Marketing - Education

Marketing Director Responsibilities:

- Overseeing marketing department.

- Evaluating and developing our marketing strategy and marketing plan.

- Planning, directing, and coordinating marketing efforts.

- Communicating the marketing plan.

- Researching demand for our products and services.

- Competitor research.

- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

- Identifying potential customers.

- Developing promotions with advertising managers.

- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

- Compiling lists describing our offerings.

- Developing and managing advertising campaigns.

- Building brand awareness and positioning.

- Supporting sales and lead generation efforts.

- Coordinating marketing projects from start to finish.

- Organizing company conferences, trade shows, and major events.

- Overseeing social media marketing strategy and content marketing.

Marketing Director Requirements:

- Bachelor's/PG degree in business, marketing, communications, or related field.

- Experience in marketing and running a marketing team.

- Proven marketing campaign experience.

- Effective time management skills and the ability to multitask.

- Strong copywriting skills.

- Attention to detail.

- Proven ability to manage budgets.

- Professional and proactive work ethic.

- High competence in project and stakeholder management.

- Excellent interpersonal, written and oral communication skills.

- Experience with digital marketing forms such as social media marketing and content marketing.

- Competency in Microsoft applications including Word, Excel, and Outlook.