Director - Marketing/Demand Generation - SaaS Product

Director Marketing - Demand Generation

We are handling an exciting and challenging opportunity for the role of Director Marketing - Demand Generation for a leading B2B SaaS Company into AI & ML Based at Bangalore.

Digital & Performance Marketing:

- You will own the budget & strategic execution of digital advertising across Search, Social, Display, Video and Podcast channels.

- Lead the Digital team including hiring and developing in-house talent, and owning agency and vendor relationships.

Product Marketing :

- You will Develop product positioning and messaging that resonates with customers and differentiates product from its competitors

- Conceptualize and craft educational product and solution content for a variety of platforms.

Account and Enterprise Marketing :

- You'll partner closely with the Enterprise sales team to select the right target accounts, and then develop & launch programs to win those top logos.

- Excellent understanding and working knowledge of Demand Generation for Global Markets would be preferred.

- Strong academic background with deep understanding of Marketing is must.