Senior Consultant at Wenger & Watson
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Director - Marketing/Demand Generation - SaaS Product (12-18 yrs)
Director Marketing - Demand Generation
We are handling an exciting and challenging opportunity for the role of Director Marketing - Demand Generation for a leading B2B SaaS Company into AI & ML Based at Bangalore.
Digital & Performance Marketing:
- You will own the budget & strategic execution of digital advertising across Search, Social, Display, Video and Podcast channels.
- Lead the Digital team including hiring and developing in-house talent, and owning agency and vendor relationships.
Product Marketing :
- You will Develop product positioning and messaging that resonates with customers and differentiates product from its competitors
- Conceptualize and craft educational product and solution content for a variety of platforms.
Account and Enterprise Marketing :
- You'll partner closely with the Enterprise sales team to select the right target accounts, and then develop & launch programs to win those top logos.
- Excellent understanding and working knowledge of Demand Generation for Global Markets would be preferred.
- Strong academic background with deep understanding of Marketing is must.
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