Director - Marketing/Customer Experience Analytics - Financial Services

Discipline: Banking

Subsector : Analytics

Location: Hyderabad

About our Client: Our client is a large MNC Financial Services firm with significant growth plans for the India region, our client is embarking on the next stage of the development of their Global Shared Service Centres based out of Hyderabad. As part of growth of their captive centre, they are looking for a Director to lead their Marketing Analytics team based out of India supporting global geographies. This position shall be based in Hyderabad.

Job Description : Reporting into Global Head based onshore, you would be responsible for :

- Leading a team of analytics professionals for delivering customer centric insights to increase customer relevance, engagement and business impact for Sales and Marketing.

Some of your key responsibilities shall include:

- Lead a team of professionals across countries to deliver on customer centric strategies and make a measurable impact on the business

- Managing global stakeholders and driving strategy initiatives

- Develop a an efficient service model that enables the team to be responsive, impactful & embedded in the business and experts in customer analytics

- Leading and mentoring team members to create analytics reports and comparative performance report for multiple countries

- Leading quality and productivity initiatives within the team and ensure delivery of benefits

The Successful Candidate:

- Masters degree in marketing or quantitative discipline (Economics, Statistics, Maths) from a top tier institution with around 15 years of experience in marketing analytics or customer analytics

- Strong customer analytics background, with an understanding on how to collect and analyze data to develop a strong understanding of customers and influence action with insights

- Experience of managing P&L and large teams

- Strong knowledge in Marketing performance measurement and management (MPM), marketing and business metrics.

- Customer data analytics, including customer segmentation, behavioral and direct marketing strategies and tactics

- Experience of managing optimization campaigns with diverse tools (e.g. Adobe Test and Target, UNICA Campaign, SiteSpect, Monetate)

- Excellent presentation and communication skills

What's on Offer :

- Lead a team of highly qualified individuals, in a role that promises excellent remuneration, fast track growth and global career prospects.

- Traveling to onshore locations.

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