Director - Marketing - Cloud/SaaS Product

Director Marketing ( CLoud/SAAS ) Products Bangalore

Client is a Cloud Data Integration platform for businesses to automate data flow across cloud apps. Companies that use multiple cloud software use our product to connect and integrate data across various cloud software like Shopify, Xero, QuickBooks Online, Marketo, SalesForce etc.

Role : Director Marketing

Location : Bangalore

Education : B TECH/MBA

We are looking for someone from a cloud/SAAS product company to take care of overall Online Marketing efforts globally especially in US/European Market to increase the trail to close conversions ratio and traffic as well

Role and Objective :

- To grow our free trial signups, we need an Inbound Marketing Leader who can find scalable, repeatable, and sustainable ways of growing our business.

- We need a Marketing Leader/Coach who is a natural leader first, has high intellectual capacity and entrepreneurial spirit.

- Think of all-around athlete for this position who grew from a Product Marketing or Demand Generation background.

- Grow free trial signups that are required to meet the revenue goals (example: if revenue should grow at 20% month-on-month, signups also need to grow at an equivalent rate).

- Determine what marketing activities will drive more signups (and thus conversions to paid customers)

- Build an apt marketing team by finding and mentoring people that are exceptional specialists in different marketing disciplines such as Product Marketing, Content Marketing, Demand Generation.

Job Profile :

- Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy)

- Prioritize ideas, test them, and analyze them (to know which ones are growth drivers to keep and which ones to cut.)

- Ability to adapt and make changes in the process based on what's working and what's not.

- Continuously crunch numbers to analyze the overall marketing funnel and also each of the web properties

- Identify new channels of marketing

- Lead and Mentor team members so that the entire team works towards achieving the business goals.

- Don the role of Product Marketing manager and own messaging across all web properties and product materials.

- Work with an external agency for a specific marketing function (example: Content Marketing)

- Work with a data / contacts agency to commission a lead list based on the customer segments

Skills Required :

- Customer champion (building marketing activities around the customer)

- Entrepreneurial (curious ; open to experiment and learn)

- Creativity to figure out unique ways of driving growth (in addition to testing/ evolving the techniques proven by other companies)

- Analytical: you like to measure what you do and make decisions based on data.

- You- re a marketer with an uncommon talent for creating content

- You have an online life and are comfortable with blogging, social media, and the web in general.

- Adaptable to any change (in the industry or business model)

Rajeev Modi
Strivex Consulting P Ltd
Mobile : +91 9999320390