Director - Marketing - Category/Brand Management & Marketing - FMCG

- This role provides leadership in delivering P&L for the Premium category

- Responsible for meeting committed revenue, gross margin, marketing spend targets and net margin for category brands.

- This category is a high gross margin category & there is huge focus as directly impacts profitability.

- Creating and deploying the right channel strategy in the right geography for the portfolio & to identify the right leavers to gain market share is the job at hand.

- Lead and provide strategic marketing direction to increase brand growth (long term and within the year)

- Define and implement go-to-market strategies for driving long term brand growth- ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

- Strategize, develop, and drive media and digital marketing strategy for the business with set budget allocation.