Director - Marketing & Business Strategy

Someone who has managed teams, customers, brands, has developed and launched brands in the market, knows and done the strategy of holding the brand, great digital marketing experience. Someone with the global experience of US and Canada market is a highly desired in fact must-have.

Communication skills must be excellent.

Bachelors/Masters degree in marketing, advertising, or communications

(Min 8 yrs experience)

Objectives of this Role

As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands (India, Canada, and US market)

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.

- Overseeing social media marketing strategy and content marketing. Should be social media savvy ( LinkedIn, Facebook, Twitter, Instagram)

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team Daily and Monthly Responsibilities.

- Lead the development of our marketing plans working closely with clients, management, creative and content teams, and customers, to create an effective and efficient marketing strategy focused on growing audiences for our products and services.

- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.

- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.

- Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard.

- Attend and/or participate at events, conventions and conferences, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Skills and Qualifications.

- Bachelors/Masters degree in marketing, advertising, or communications (Min 8 yrs experience)

- Successful track record in senior marketing roles and creating marketing campaigns

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets

- Proficiency with HTML, content management systems, and design software

- Established portfolio of media and PR contacts

- Desire to grow professionally with ongoing education