Director - Marketing & Brand - FMCG/Consumer Durable

The Head of Marketing will be a part of the core team. S/ he is essentially responsible for helping achieve the vision of the company by devising the overall marketing and user acquisition strategies.

Key Job Responsibilities :

- Develop and lead the overall growth marketing strategy focused on conceptualizing and activating campaigns

- Own the marketing demand generation goals at the company across all LOBs

- Experiment with, design and develop marketing campaign strategies, and drive execution of global campaigns in conjunction with marketing attribution models and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust.

- Oversee our lead scoring and nurturing programs optimizing them to expedite opportunity creation, pipeline acceleration, closed-won revenue.

- Expand our digital marketing strategy by leading the marketing team to maximize qualified traffic and leads from SEO, paid social, search, content syndication.

- Partner with leadership on our go-to-market strategies for entering new markets.

- Establish strong internal relationships with key cross-functional leadership within Business

- Heads, Product Heads, PMO etc. to gain a deep understanding of our short-term and long-term business growth goals.

Requirements :

- 12-18 years marketing experience in digital/FMCG organizations

- Rural penetration & e-commerce marketing experience will be added advantage

- Proven track record for developing B2C growth marketing strategies that deliver tangible business results

- Digital marketing expertise, with demonstrated success creating and executing multichannel digital programs at scale.

- Results-oriented and data-driven, with the analytical and quantitative skills to interpret data and translate it into actionable changes.

- Demonstrated experience designing, building and running a modern marketing technology stack

- Experience in optimizing social media communication

- Experience with multivariate experiments across non-digital & digital platforms

- Strong analytical skills and data-driven thinking