Director - Marketing - BPO/ITeS

- Lead the full marketing strategy and have accountability over development, execution, and optimization across all channels including paid and organic search, email, social, events, and affiliate marketing.

- Refine the ideal mix of messaging and channels to generate corporate demand for our brand
and engage/activate our participants.

- Lead a cross-functional team to deeply understand all meaningful metrics and data around the business, identifying existing challenges as well as new opportunities for experimentation.

- Manage the end to end development of creative campaigns for both demand generation and brand building initiatives

- Provide regular updates to Leadership on status of campaigns and success measures

- Collaborate with leadership team and key stakeholders to develop appropriate campaigns to drive business goals

- Develop and execute on social media, content and communication strategies to further our brand development and community engagement.

- Identify, forge, and grow strategic marketing partnerships.

- Build a highly efficient and capable team of marketing professionals.

- Define the competitive marketplace and evolve our brand awareness through strategy development and brand building tactics.

- Lead research and development into new marketing tactics and strategies while improving current systems.

- Establish key metrics