Director - Marketing - BFSI

Responsibilities include:

- Developing and executing marketing strategies to drive brand awareness and lead generation across multiple channels including PR, digital marketing, trade events, etc.

- Building brand guidelines to ensure consistency in messaging and visuals across all platforms

- Leveraging market research and customer data to optimize marketing strategies and identify new channels for growth

- Designing communications strategies for thought leadership content, industry publications, channel communications, and customer acquisition

- Executing campaigns to tap into broader customer bases to boost recognition and sales

- Developing and maintaining relationships with key industry partners

- Monitoring and reporting on the effectiveness of marketing campaigns

- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner

What we look for:

Experience:

- 8+ years of experience in B2B marketing

- Significant experience working for India and US markets

- Proven digital and performance marketing skills - experience with paid channels, A/B testing, Analytics, Marketing Automation etc.

- Experience with financial services companies is a plus

- Bachelors/Master's degree in marketing, or a related field from reputed Institutions

Skills:

- Excellent interpersonal, collaboration, and relationship-building skills

- Ability to navigate a changing environment, anticipate future needs and drive results

- High ownership with bias towards execution combining planning with action to achieve set goals

- Entrepreneurial mindset with focus on building a great team, culture and company

- Humble, open to feedback and collaborative