Director - Marketing - Beverage

Principal Responsibility:

- Plan and execute a marketing strategy for the organization and for new and existing products or services

- Oversee the implementation of the marketing strategy

- Develop a brand strategy

- Set and administer an annual marketing budget

- Create and manage a calendar of events such as webinars, conferences and thought leadership contributions

- Guide the day-to-day activities of the marketing team and marketing manager

- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

- Provide tools and materials to enable the sales team to function effectively

- Manage and refine the organization's social media presence

- Manage and measure marketing campaign costs

- Report on the effectiveness of marketing campaigns using pre-determined KPIs

- Utilize data for marketing campaigns, interrogating the organization's databases and external data

- Identify new business opportunities

- Conduct market research studies

- Negotiate with media agencies and secure agreements on the production of promotional materials