Director - Marketing Analytics - BFSI

The Director will lead Small Merchants targeting & segmentation and Small Merchants Business Insights & Campaign Analytics team comprising business analysts/statisticians.

Job Responsibilities:

- Leveraging a structured thinking approach to solve Small Merchants business problems and provide strategic insights and guidance to business leaders.

- Partner with Big Data labs to develop and implement Small Merchants analytical capability in Big data platform.

Required Qualifications:

- Proficiency & experience in econometric, statistical and machine learning techniques to develop best in class predictive models &segmentation methodology.

- Experience with experimental test design, campaign execution and measurement.

- Prior experience working with Payment Networks building merchant value proposition strategy is a plus.

- Knowledge of Big Data capability & analytical tools is a big plus (PIG/Hive, Random forest, K nearest neighbor, GBM etc).

- Experience and understanding of SAS/SQL programming in a complex data environment.

- Master's degree in Economics, Statistics, MBA or related quantitative fields from a top tier institute.

- Proven results driver with 8+years of experience.