Director - Marketing - AI Data Startup

Director - Marketing - AI Data Startup

ABOUT THE ROLE :

As the Director of Marketing you will define the strategies and tactics that help build the foundation for the company as we evolve from a services led organization to a product and technology focused organization. As a member of the team you'll own global demand generation, as well as regional general marketing activities for the APAC market and internal executions to support HR and recruiting.

RESPONSIBILITIES :

- Assess, identify, and execute growth opportunities in demand generation, channel optimization and expansion, go-to-market strategy, and product marketing.

- Partner with sales, product, and customer teams to ensure alignment and successful execution of demand generation and expand programs.

- Manage and build a Marketing team in India, supporting specific functions around SEO, SEM, ABM, email nurture programs and various external and internal creative executions.

- Develop copy for emails and landing pages and perform A/B testing.

- Make continuous optimizations to website to increase conversion.

- Support global PR initiatives for creating brand awareness.

- Work with the broader team to create brand-building strategies to support new product launches in new markets.

- Drive deployment of cross-sell, up-sell and wallet expansion opportunities within the solutions portfolios between marketing and other parts of the organization, especially with those found within India.

- Manage and allocate marketing and resourcing budgets based on quarterly/annual targets; build detailed by-channel, by-segment forecasts, and resourcing models to support clear, attainable targets.

- Align key strategies and initiatives, track demand generation KPI's and communicate results on weekly, monthly and quarterly intervals. Track funnel metrics and provide recommendations.

- Support regional APAC events for brand awareness and demand generation.

- Act as a key connection/resource/liaison between the global business teams and the operational teams within India.

- Create unique programs for driving brand awareness to support the recruiting of top engineering talent in India.

- Support HR on the creative execution of internal programs that foster greater communication and company culture.

QUALIFICATIONS :

- 10+ years of experience, ideally from a technology startup company scaling to a global enterprise.

- Experience in positioning B2B products and solutions for a growth market, appealing to technical users.

- Strong background in account-based marketing (AMB) strategies and executions.

- Comfortable navigating technical topics.

- Previous experience with big data, machine learning, artificial intelligence and/or deep learning.

- Excellent written and verbal communication skills.

- Strong knowledge in Salesforce, Hubspot and other sales enablement technologies for the purpose of tracking prospects through the customer journey.

- Prior success in working with and communicating at all levels of the organization.

- Ability to develop, track and analyze KPIs for the success of- business.

- Flexible to work odd hours to support global communications.

- Self-starter who enjoys a fast-paced environment and highly dynamic market.