Director - Marketing - AI Conversational SaaS Product

- Deploying successful marketing campaigns from ideation to execution

- Experimenting with various organic and paid acquisition channels

Client Details

Our client is a leading conversational AI organisation, and is growing at a break-neck speed. Now, they are looking for an industry leader to lead their global marketing function.

Description

- Develop strategies and tactics to get the word out about our company and drive qualified B2B traffic

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy-writing, performance analysis

- Produce valuable and engaging content for the website and blog that attracts and converts the target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Profile

- 10+ years of demonstrable experience in B2B marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytic tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimising Google Adwords campaigns

- A sense of aesthetics and a love for great copy and witty communication

- Must have team management experience

Job Offer

Industry leading compensation

Global exposure

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jishnu Banerjee on +91 080 6826 6823

Contact - Jishnu Banerjee - +91 080 6826 6823

The Apply Button will redirect you to website. Please apply there as well.