Director - India Product Planning & Market Research - Automotive

Brand Strategy Responsibilities:

- Brand investigation & selection study including competitor brand strengths & loyalty study, as well as brand acceptance & opportunity

- Propose brand entry & naming decision

- Identify brand position relative to market & competitive brands including creating brand objectives, brand story, message and position

- Create initial brand strategy such as USP, Price range, Vehicle size,etc

Lead Product Planning team / Responsibilities:

- Creating ideal future product portfolio for the brand

- Concept creation

- Assessing competitor product strategies

- Identifying product requirements and key selling points

- Model specification setting

- Grade strategy development

- Setting styling direction

- Determining price positioning vs competitive set

- Profit analysis

- Sales volume target setting

- Creating lifecycle plans to keep product fresh

- Provide direction for electrification, mobility, and autonomous strategies

- Work closely with Marketing to collaborate on product launch and promotion strategies

Director will also oversee the market research function to introduce effective consumer research methodologies and execute as required to support product planning with rationale and direction. Much of the research will need to be done in-house.

Lead Market Research team / Responsibilities:

- Identifying and securing critical data needed for effective product planning and consumer understanding

- Customer segmentation studies

- Brand acceptance and awareness studies

- Identifying and executing primary research including focus group interviews, product clinics, ethnographies, and other creative methods to identify customer needs

- Monitor industry trends and assess market potential for each product

- Identify new trends in technology and its impact on the business