Our Client is a leading premium video-on-demand service for emerging markets with 9 million subscribers per quarter across nine countries.   - Through strategic partnerships with over 270 top studios around the world, Our Client brings blockbuster Hollywood and Regional movies, TV shows and Music videos in more than 34 different languages to its subscribers.  Key Responsibility And Accountability :  - Customer Acquisition for the freemium OTT platform. This will majorly involve acquiring customers and running engagement programs to achieve subscription and audience metrics for the media business to monetize.  - Delivery of the Subscription revenue Target for the platform via upsell and direct paying subscriber programs.  - Ensure a high rate of renewal and maintenance of the Subscriber Billing Months objectives to ensure that the subscription targets are met at the desired arpu.  - Introduction of payment mechanisms to ensure that all payment modes are accommodated  - Promotions with payment partners to drive both acquisition and subscriptions  - Develop and implement Affiliate programs @ one per quarter to maximise  - Think outside the box in a challenging, growing and sometimes ambiguous digital environment   - Being resourceful and creating constructive and innovative solutions along with supporting business cases  - Defining the scope of work and managing, team members who would be reporting into this position for the acquisition and engagement programs.  - Manage stakeholders (internal and external) and co-ordinate proper channels of communications to ensure project timeline adherence with various teams within the organization that includes business development, insights, technical, content, brand sales and corporate  - Monitor performance of new initiatives, existing business ventures with enabling partners/vendors  - Where applicable, participate at industry events and trade shows.  Required Skills :  - 14 + years of Experience in direct digital marketing and digital branding in the country  - Solid connects with key publisher ecosystems that include FB, Google, Yahoo to be able to get the required access in these systems to create high value partnerships based on access to insights and tools as compared to a transactional only relationship.  - Ability to deal with partners at a senior level  - Experience in managing media plans and launches with clear deliverables on reach and impact  - Confidence to present, communicate and debate with Senior Management and external stakeholders.  - Keep track of developments in the digital space and how the customer is interacting in this space and hence map behaviour.

Mumbai

Director/Head - Marketing - Video-on-Demand Service 

Director/Head - Marketing - Video-on-Demand Service  ,Job Description for Director/Head - Marketing - Video-on-Demand Service  in AOL in  Mumbai for (14-17) years of experience. Apply Now!

Job Description for Director/Head - Marketing - Video-on-Demand Service  in AOL in  Mumbai for (14-17) years of experience. Apply Now!