Director/Head - Marketing - Asset Management Firm

About the Company:

An independent asset management firm to institutional investors and private clients, with headquarters in Singapore. Our wealth management business serves ultra-high net worth individuals, families and family offices across their investment, estate, tax and philanthropic needs. The asset management business offers strong internal product capabilities in hedge funds, private equity and traditional fundamental analysis-based strategies. We have offices in Singapore, Dubai and Bengaluru in India.

We believe in hiring smart and curious people with the highest integrity. We offer talented professionals an opportunity to grow in a collaborative environment, surrounded by driven colleagues and the opportunity to make an impact from the first day in the organization.

Job brief:

We are looking for an experienced Head of Marketing to develop and manage marketing programs to support business objectives, foster customer retention, execute business development, and advance brand building.

As a marketing specialist, you will collaborate with the leadership team of the to develop and implement the Marketing strategy for the organization.

Responsibilities for Head of Marketing (Director):

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

- Build marketing programs to support specific marketing objectives in support of our overall strategic marketing plan

- Propose and manage marketing research projects to generate insights in support of improved marketing strategy and communications

- Partner with creative teams, other internal stakeholders, and external agencies and vendors

- Work with the other marketing teams, other internal stakeholders,

and external agencies and vendors

Qualifications for Head of Marketing:

- Experience building complex marketing programs and reporting on the results

- Exposure to digital marketing

- Competence as a creative writer with an eye for great emails and landing pages

- Strong project management skills

- Strong problem-solving ability, including metrics-driven thinking

- Ability to travel as necessary

- Strong desire to learn along with professional drive

- Solid understanding of different marketing techniques

- Excellent verbal and written communication skills