Director - Growth Marketing - Internet/Online - IIT/NIT/BITS

Own and drive customer acquisition via performance marketing channels for multiple direct-to-consumer brands across APAC, US, and Europe working with in-house teams responsible for driving revenue and ROAS growth.

- Lead a team of performance marketing managers to strategize, implement, and actively manage campaigns across paid social acquisition channels i.e Facebook, Instagram, TikTok, Pinterest, Twitter, etc

- Work on yearly, quarterly, and monthly media plans with the brand and finance teams. Ensuring targets are achieved for the same.

- Create SOPs, best practices, and assist in developing process documents

- Team Management, Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting

Qualifications:

- 6+ years of digital marketing experience with a focus on customer acquisition.

- A strong leader having managed high-performance teams and collaborated with cross-functional teams and agencies

- Strong expertise in Paid Social Acquisition i. e Facebook, Instagram, and Tiktok

- Demonstrated ability to develop new advertising and campaign strategies that increase performance over time.

- Strong analytical background with a bias for developing data-driven solutions

- Degree in Business, Marketing, or a technical field