Director - Global Marketing - SaaS

Director - Global Marketing

- Our client is a leading SaaS organization, selling predominantly to the North American market.

- With a mature team and vision in place, they are looking to hire a seasoned marketing leader, who understands the nuances of all the marketing verticals

- Product Marketing:Develop and execute comprehensive go-to-market strategies for new and existing products.

- Content Marketing:Build a robust content strategy that attracts, educates, and converts target audiences across various digital channels.

- Digital Marketing Expertise:Demonstrate a deep understanding of digital marketing (SEO, SEM, social media, email marketing, analytics) and its application in B2B SaaS marketing. Stay current with emerging trends and technologies in the digital marketing landscape. Leverage data and analytics to measure and optimize campaign performance.

- Leadership:Build and lead a high-performing Product & Content Marketing team, fostering a collaborative and creative environment. Partner with other departments (Product, Sales, Customer Success) to ensure a unified brand voice and marketing strategy. Effectively communicate marketing goals, plans, and results to senior leadership.