Responsibilities of the role: -
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaign's performance including keyword/placement bids, account daily/monthly budget caps, conversion rate and other important campaign goals.
- Communicate with internal stakeholders & clients on goal progress. Help your team meet their set objectives.
- Ensure brands are well funded on Amazon & stay ahead of growing competition heat by regular analysis/reporting as well as Amazon inputs.
- Monitor and administer monthly /quarterly reports with recommendations in-line with the overall goal.
- Engage Amazon on new product launches & input on best practices for ongoing campaigns.
What you will need:
- Relevant experience of 6- 8 years in PPC/Performance marketing roles -
- Minimum of 2 years on Amazon Search
- Ability to service the client eCom team - expected to take up to 40% of time -
- Ability to manage & input on large budgets - 55 brands are active in any month - Thorough understanding of Amazon Biddable products
- Understanding of Bid Management Tools
- Number Crunching & Report Making
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