Director - Digital Marketing - University

Our client represents a distinguished university that embodies academic excellence and innovation. Committed to providing comprehensive education, they offer advanced programs, renowned faculty, and cutting-edge facilities, nurturing global leaders ready for success.

Key Accountability

Strategic:

- Design and execute the Digital Marketing plan for the university and its programs.

Operational:

- Establish end-to-end digital marketing capabilities aligning with institution goals.

- Lead implementation of capabilities (media planning, search, conversion rate optimization).

- Develop and optimize landing pages and CRM for performance marketing campaigns.

- Collaborate with stakeholders for a best-of-breed marketing technology approach.

- Lead analytics and reporting in digital campaigns, focusing on optimization.

- Manage end-to-end content creation for digital channels.

- Financial and Budget:

- Plan and monitor marketing budget expenditures for better planning and resource allocation.

- Develop marketing plans and budgets for social initiatives and promotional activities.

Collaborations:

- Build relationships with National and International Media Houses.

- Communication with Employees, Parents, Students, Government, NGOs, International Agencies.

Academic:

- Research and benchmarking in areas of responsibility.

- External Representation:

- As required by the role and responsibilities.

Requirements

- Degree with strong credentials in performance marketing.

- 10+ years of experience in digital design, website management, online marketing, and media planning.

- Experience in managing teams and implementing marketing technology.

- Certification programs or relevant equivalent experience required.

- Experience in the Education sector preferred.