RESPONSIBILITIES - Build digital marketing roadmap - Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency - Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Maintaining social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimizes user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate QUALIFICATION AND EXPERIENCE - 8-12 years of strong experience in Digital Marketing - Masters degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement

Mumbai

Director - Digital Marketing - Travel & Tourism 

Director - Digital Marketing - Travel & Tourism  ,Job Description for Director - Digital Marketing - Travel & Tourism  in Expertus Consulting in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Director - Digital Marketing - Travel & Tourism  in Expertus Consulting in  Mumbai for (8-12) years of experience. Apply Now!