Director - Digital Marketing - IT

Experience: 15 - 22 Years

Job Location: Hyderabad ( work from the office).

The ideal candidate should have worked and demonstrated capabilities in promoting branding software services or software products preferably from a start-up environment. The individual is responsible for planning, developing, implementing, and managing the digital media strategy.

The key responsibilities and job requirements:

- Conceptualize: branding, managing content advocate promotion, and positioning the Product.

- The individual is responsible for planning, developing, implementing, and managing the digital media strategy

- Should possess profound knowledge of both domestic and international markets

- Stay up to date with the latest technology & tools and best practices by using Marketing Automation platforms

- Manage and oversee different marketing channels

- Measure ROI and KPIs

- Prepare and manage the marketing budget

- Oversee all the company's social media accounts

- Measure and manage online content

- Track SEO and Google Analytics data and make complex analysis

- Build an inbound marketing plan

- Anticipate sales performance trends

- Research competition, investigate benchmarks and provide suggestions for improvement