Director - Digital Marketing - FinTech

Digital Marketing is a strategic business driver. As a Digital Marketing leader, with a team of cross-functional marketers, you will :

- Create a Marketing playbook for the company, define the strategy for the next 2-3 years and grow your business 5x in this period.

- Own marketing budgets and drive digital marketing's performance through systematic campaign-specific results and overall measurement

- Build, develop and execute digital Campaigns (Display, SEO, SEM, Email, SMS, Etc.) by coordinating with internal resources and digital agencies

- B2B SME customer acquisition & engagement using Digital Assets (Paid/Earned/Owned)

- Work with the Product & Data Science teams on Growth, Customer Experience and other initiatives - provide data-driven insights and recommendations to improve digital customer experience

- Work with the Operations team to optimize the Digital Marketing funnel from loan origination to disbursal

- Prepare demand funnel for products with costs of acquisition

- Web analytics to understand performance and bring about efficacy & efficiencies around cost of acquisition

- Devise innovative ways/mediums to reach target customers

- Initiate market research and analyse the findings

- Assist in building marketing strategies and contribute to drive the business by way of digital

- Performance Campaigns (Execution, Monitoring and Analytics) and Competitor benchmarking

- Keep the business abreast of emerging technologies and developments in the digital

- industry and share that knowledge and information with the team

- Ensure that the organization is advertised effectively on social media and digital platforms

- Develop and manage the framework for marketing automation and experiments - across digital customer touchpoints