Director - Digital Marketing & Content Strategy

Responsibilities:

- Developing ideas that successfully translate a client's brand and business requirements into a digital marketing environment.

- Monitoring content strategy, creative output, designing digital across social, web, mobile, display, programmatic media, monitoring web traffic metrics and improving these parameters by giving recommendations.

- Calculate ROI, track performance of posts, content and platforms to derive insights and help in building future strategy for clients digital marketing initiatives.

- Responsible for driving the growth, development, execution & measurement of multi-platform digital strategies across portfolio of brands.

- Design interesting and engaging knowledge-based content articles, blogs, FAQs, etc. with an objective to deliver personalized winning experiences to customers.

- Identify trends and insights and optimize spend and performance based on the insights.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption.

- Building and mentoring team members in Content, Analytics, Ad Ops and Visual Design across locations (Pune & Mumbai)

Skills and Experience:

- Ability to understand client's requirements, business context and brand philosophy.

- Overall 10 - 12 years of experience with proven working experience of 8 - 10 years in digital marketing and content strategy management

- Highly articulate and creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Strong analytical skills and data-driven thinking

- Must have experience of leading/managing Social Media campaigns/brands.

- An understanding of Digital Project & Campaign execution processes and techniques.

- An appreciation of technology and technical issues in Web and Mobile.

Key Competencies:

- Ability to look objectively at subjective content

- Be able to multi-task and manage change.

- Be able to work on their own initiative when required.

- Be customer and delivery focused.

- Commitment to deadlines

- Be able to lead and work within the team.