Director - Digital Growth - Media

Location: Mumbai

Company name: Leading Media group

Position title Director of Growth - Digital, Central Team

Position reporting to Head of Digital Growth and Monetisation - Network

Key impact areas

- Video consumption is growing and Our Organization is a leader in Digital and social video through its powerful library of content across languages

- This is an anchor role within the central network team responsible for social and digital content growth and monetisation, video measurement and contextualization

- Evangelise short video content performance across business teams for social and digital platforms and build growth programs for stronger content performance and monetisation across business teams

- Be analytical, spot trends basis video performance signals across social assets and digital consumption to drive both TV-OTT outcomes

- Bring clarity to the network content strategy by knowing what consumers are watching across 8B+ videos and content influencers

- Grow the audience faster and grow interactivity between platforms

- Understand user journey between social platforms and OTT and unlock areas decrease friction in seamless interactivity across platforms

- Deliver joint business plans with internal and external content platform partners such as Facebook and Google

- Work with Tableau / dashboard automation teams to build intuitive and robust tracking mechanisms for successful video performance output

Other skills / attributes

- Has a quantitative / analytical background with a degree in Engineering , Mathematics , Statistics or other quant fields

- Has worked in the content publishing , audience data space with leading social platforms

- Growth hack mindset to unlock potential growth in audience

- Understands how to unlock performance through consumer behaviour understanding and content format improvements

- Is detail oriented and has excellent problem solving skills with the ability to unpack complex analysis into simple principles

- Is able to collaborate with and influence channel and Ott business teams across the organization network

- Enjoys working in a dynamic work environment and can build future systems to extract content performance

- Revels in data led content insights

Potential Industries / Companies / Categories

Industry : Digital Media, Social Platforms, AdTech

If interested, kindly share your updated resume at the earliest.