Director - Digital Campaign Management - IT

Exp: 12-15 yrs

Location: Bangalore

Position: Director - Digital Campaign Management

Responsibilities:

- Director - Campaign management will lead the digital campaign management practice across paid marketing channels.

- He/she will play a crucial role in creating strategies to achieve campaign goals for clients as well as help set strategy for cross-channel optimization and attribution modeling.

- This role is also responsible for strengthening the campaign management practice.

- This role reports into the Delivery Head and will be based at Bangalore Office with significant interaction with US based teams and clients.

- This role comprises of four key functions.

Delivery/Campaign results:

- Oversee digital cross-channel campaigns across clients, with accountability for ensuring operational excellence and highest quality outputs with specific focus on paid channels

- Provide guidance to the delivery teams on relevant methodologies and applications to achieve client campaign goals

- Helps the team in providing in-depth analysis on a range of topics including budget management, campaign structure, channel attribution, advanced retargeting and modeling, etc.

- Establishes quality standards and ensures implementation of processes to deliver quality output for effective client servicing

- Be the senior-level point of escalation to resolve issues, prioritize projects, or develop time-sensitive, high-impact work

Qualifications:

- Bachelor's/Master's degree in Business, Marketing or Advertising from a reputed institution

Knowledge / Experience:

- Expert knowledge in campaign structure, bid management, budget management, media mix, channel attribution etc.

- At least 12 years of experience with proven leadership skills in managing cross-channel (search, display, retargeting, email, social) digital campaigns of $20M or larger

- Has managed teams of 30 or more people in various geographic locations with a proven track record of executing successful campaigns

- Must have prior experience in leading cross-channel global digital campaigns with fortune 500 companies

- Has the ability to work with senior management and work within the political structure of his/her own organization as well as the clients

- Must have the ability to communicate effectively in writing, verbally, and through presentations

- Prior experience of establishing relationships and working with third party vendors, sales, marketing, and legal teams is an added advantage

Elina