Director - Creative Strategy - Quit Smoking App

Director - Creative Strategy

Who We Are:

QuitSure, a digital therapeutic, is the no.1 quit smoking app in the world. It is also the most effective and innovative quit-smoking program in the market today. We are founded by alumni of IIT, IIM, and Stanford University. Our mission is to get 1 million smokers smoke-free in the next one year. Do take a look at our website: https://www.quitsure.app to learn more about what we do and how it works. We are well funded, and based in Mumbai. We are also sharing a brief presentation to give you an overview about QuitSure. Please click on the link below to know more about us.

Role Overview:

The Director of Creative Strategy will lead our creative team, driving the development of compelling content that resonates with our audience and amplifies our brand's message. This role demands a unique blend of creative vision, strategic thinking, and leadership skills, with extensive experience in short-form and long-form content, video production, and social media strategy. The ideal candidate will have a deep understanding of how to craft stories that not only engage but also convert, across various platforms and mediums.

Key Responsibilities :

- Develop and implement a cohesive creative strategy that aligns with the company's objectives and brand identity.

- Lead the conceptualization and production of creative content across formats, including short-form and long-form articles, videos, scripts, and social media content.

- Oversee the entire content creation process, from ideation and scripting to production and direction, ensuring high-quality output that meets our standards and goals.

- Drive the success of our social media presence with innovative and engaging content that boosts engagement, followers, and brand awareness.

- Analyze content performance and audience insights to inform and adapt creative strategy, ensuring maximum impact and ROI.

- Foster a collaborative and inspiring environment for the creative team, encouraging continuous learning and innovation.

- Build and maintain relationships with external agencies, freelancers, and partners to enhance content quality and production capabilities.

- Stay ahead of industry trends and emerging platforms to ensure our content strategy remains dynamic and competitive.

Qualifications:

- 4+ years of experience in a creative leadership role, with a strong portfolio showcasing expertise in content strategy, video content creation, and social media success.

- Demonstrated ability to develop strategic, engaging, and innovative content across various formats and channels.

- Extensive experience in producing video content, including scripting, directing, and post-production.

- Proven track record of creating successful social media content that increases engagement and grows audience base.

- Experience working in or with creative agencies is highly desirable.

- Excellent leadership and communication skills, with the ability to inspire and manage a creative team.

- Bachelor's degree in Marketing, Communications, Film, or a related field. A Master's degree or professional certifications in digital marketing or creative fields are a plus.

Compensation:

- Compensation will be competitive, commensurate with your experience. Looking forward to connecting with you. Hope you are excited about being part of this high-impact organization.