Senior Consultant at Wenger & Watson
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Director - Content Marketing - SaaS (10-15 yrs)
We are handling an excellent opportunity with leading B2B SaaS Company based out of Bangalore.
They are looking for a leader for our Content Marketing team who is creative, hands-on, and is deeply driven to use engaging, authentic content to drive business results.
The ideal candidate should have a strong writing and editorial background with great storytelling skills. They should be able to strategize around business objectives, build a plan to drive outcomes, hire a team and inspire them to produce great work.
- Own the content across the marketing funnel and the user lifecycle.
- Develop a content strategy that will help in creating brand awareness
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels, including website, social media, email, blogs, whitepapers, video, events, etc.
- Develop content roadmap, including identification of topics, alignment with other marketing initiatives, content creation, curation, and distribution.
- Strong experience of 10 to 15 Years in B2B SaaS & Internet companies who has strong content background experience.
- The person in this role would be responsible for building the content strategy and team and work very closely with the CEO, and sometimes, the board of directors. They'll have a broad playing field, interesting problems to solve, and all the resources they'd need to market across platforms and channels.
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