Director - Branding & Communication - Startup

Responsibilities :

- Develop, implement, analyze, and iterate cohesive marketing plans to increase brand awareness, consideration, and adoption

- Set current and long-term goals for internal teams and allocate resources accordingly

- Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit

- Research, meet, shortlist and onboard external agencies as needed

- Plan, review and monitor the Department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns, across digital and non-digital mediums, and iteratively improve them by focusing on customer behavior, usage patterns, spends and other data driven insights

- Design and prepare regular MIS and presentations for the management

- Conduct market analysis to identify and understand the needs, desires, and constraints of target audience

- Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention

- Conceptualize, drive, and implement effective marketing events

- Forecast hiring needs for the Department and drive recruitment

- Track Competitor activities, USP's and new product launches

- Track brand awareness metrics

Profile Requisites :

- Should have 10+years of experience in brand, marketing and communications with a MBA degree in Marketing, Communication or relevant field

- Should have worked on crafting growth strategies for a consumer focused, digitally native business

- Should be a good communicator, fast learner, self-motivated and highly organized with the ability to work swiftly across different projects

- Should have positive, assertive, yet empathetic leadership with "exceptional soft skills" to enable delivery through high degree of collaboration and partnership

- Should have strong project management skills and be able to provide clear, time bound actionables for the team to ensure high quality work

- Should have strong business acumen, with a good grasp of Performance Marketing

- Should have strong knowledge of SEO, web analytics and Google UAC/ Adwords

- Should have experience with CRM software, digital marketing tools and techniques

- Should be proficient with Microsoft Office in general and Microsoft Excel in specific