Director - Brand Strategy - QSR Food Chain

Director - Brand Strategy - QSR Food Chain

Looking for someone with 7-8 years of exp into Brand strategy with Food FMCG/ Quick service restaurant/ Food chain / FMCG start up/or someone who has worked on FMCG clients from Agency background.

- To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behaviour.

- Define brand positioning and articulating customer proposition

- ATL Campaigns to increase customer base in every part of the marketing funnel

- Drive Same Store Tickets Growth by execution of marketing campaigns in collaboration with creative agencies

- Using consumer insights to drive positioning, new products and increased customer acquisition in specific segments Brand Awareness, Consideration, TOM, Attitudes and Barriers

- Creative thinker with a passion for ideas and deep understanding of all digital channels as a means for brand to communicate with online audiences.

- Social Media and PR

- Overall share of voice of brand, social media engagement and followers,