Director - Brand Strategy - Global PR & Communication Agency

We have a very urgent requirement for a Brand Strategy Director with a Global PR & Communication Agency-Mumbai

- LOOKING ONLY FOR CANDIDATES FROM AN AD AGENCY

- This is a senior role within the planning and strategy team and is responsible for developing the key strategic insights that underpin all communication ideas.

- This role is also pivotal to the creative development process wherein he/she should be able to evaluate ideas against consumer insights, research and the underlying client business need.This role is also Responsible for mentoring and leading the junior planners in the team.

WORKING WITH :

Internal : Account Management team; Head of Planning/Planning Director; Creative teams and directors and Researchers.

Account Director will report into the Head of Integrated Strategy Planning and will have line management responsibility for Junior Account Planners and Researchers, being accountable for their performance and providing them with professional development opportunities

ESSENTIAL DUTIES AND RESPONSIBILITIES :

- Working with clients to fully understand their business objectives, target markets and communications strategy.

- In collaboration with other internal practices and business leads, analysing and presenting findings from consumer, brand and market research to support the preparation of brand communication strategies and creative briefs.

- Devising and leading qualitative research e.g. focus groups.

- Commissioning and project managing external research (quantitative and qualitative) conducted on behalf of the agency.

- Leading and championing the creative development process, including briefing and enthusing creative teams and providing feedback in response to consumer research findings.

- Keeping up-to-date with current and emerging marketing and technology trends

- Maintaining a detailed awareness of relevant market trends affecting the client business, and developments in the wider communications industry.

- Supporting the new business team and account directors when pitching for new business with existing and potential clients.

- Managing the work, performance and professional development of team members

COMMUNICATION ABILITY :

- Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.

- Ability to write research reports, presentations, white papers and general business correspondence. Ability to effectively present research results to customers, clients and other employees of the organization.

REASONING ABILITY :

- Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.

- Ability to deal with problems involving several concrete variables in standardized situations.

COMPUTER SKILLS :

MS Office, word processing, spreadsheets, Internet software, E-mail, PowerPoint

LEADERSHIP RESPONSIBILITIES :

Does supervise the work of others

Ten or more years of work experience in an advertising agency in a related area, including at least four years in account planning required.

Interested candidates can end their updated profiles with below details or contact on 9900085572

CURRENT CTC : :
EXPECTED CTC :
REASON FOR CHANGE :
NOTICE PERIOD :
QUALIFICATIONS :
Masters degree or equivalent (full time) :