Director - Brand Management - FMCG

We have an urgent opening with for Director - Brand Marketing - For a Global Company In Bangalore

Key Responsibilities

- To design and implement Marketing activities that help achieve the Brand's awareness, imagery and sales targets. This would include creating brand awareness, relevant differentiation, value, accessibility and emotional connection - As the Brand Custodian, the primary responsibility is to ensure all marketing activities reflect the Brand values and adhere to the Brand guidelines - Reinforcing the brand's promise at each point of customer contact across store fronts and channels

- Single point contact for Creative Agencies to manage the campaign creation process. This entails writing inspiring creative & media briefs and to facilitate the agencies at all steps to ensure the communication development as well as media planning process is running smoothly and timelines are met

- Set up a process for measurement of Brand Equity, and manage the same on an ongoing basis - Help determine identities for new brands/sub-brands

- Strategize and execute initiatives to develop the right kind of marketing collateral (print and digital) in tandem with business marketing plans

Desired skills:

The person would be passionate about Brands, possess great listening skills and would love meeting and understanding consumers.

- Demonstrate experience in marketing program execution, managing projects with multiple stakeholders and multi-tasking between various projects.

- Strong creative, strategic, analytical, organizational and personal sales skills

- Experience overseeing the design and production of print as well as audio visual elements

- Experience in working with shared leadership and across cross-functional teams

- Ability to understand technology changes and identify opportunities to promote the company and its products

- Possess the ability to be flexible to a changing environment, acknowledging urgency when necessary

- Ability to manage multiple projects

- Strong communication skills - both for internal and external audiences

- Ability to exercise good judgement and discretion in confidential matters, maturity to deal with ad hoc responsibilities and excellent problem-solving skills

- have an instinctive feeling about future product concepts

Education and Experience:

- 12 - 15 years of relevant experience in brand management and marketing communications preferable with a FMCG / app development / e-commerce organization

- Proven record of successfully managing branding campaigns is mandatory

- The ideal candidate would have experience of working as a Marketer as well as in an Agency

- Marketing degree (Masters or equivalent experience) is a must