What You'll Do : This role is a foundational hire. You'll be the first product marketer within the fast-growing startup. 1) Inbound Product Marketing : - Develop a keen understanding of our customers. Lead quantitative and qualitative user research to understand our ideal customer profile and their pain points - Define the competitive landscape and our strategic positioning within it - Determine the right product assortment, pricing, and packaging to maximize customer adoption 2) Outbound Product Marketing : - Drive efforts to improve conversion rate optimization of our paid ads, product pages, and paid ad landing pages - Drive efforts to create new, more powerful evidence to support our marketing claims, for example salary increase data and customer testimonials. - Continuously write and iterate upon product marketing and sales enablement assets including webinar decks, sales scripts, battle cards, and email templates 3) Go-to-market Planning & Execution for New Course Launches : - Create the go-to-market plan across channels for scaling up new courses - Understand the specific target audiences in depth and create all core marketing collateral (brochures, email templates, ads, course page, landing pages) to resonate with them - Ensure a smooth execution of the GTM plan across all channels - paid, earned and owned Requirements : - 5+ years experience in product marketing - Excellent at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy. You can play copywriter if needed - Experience leading the creation of marketing and sales content and measuring success of those assets - An entrepreneurial spirit that thrives in a fast-paced, ambiguous environment that requires you to take things from 0-100 under minimal supervision - Ability to wear multiple hats on a regular basis and do whatever it takes to get the job done - Must have all or strive for all these attributes: leadership, ambition, mastery, motivation, intellectual curiosity, continual improvement, adaptability, and grit. Preferred Qualifications : - Experience at medium- or late-stage startups - Experience specifically with consumer or SMB marketing and sales enablement - A degree or background in computer science/software engineering So what can You expect? In a nutshell - loads of learning, lots of freedom to experiment, world-class colleagues, and market-leading pay. Oh, and great work-life balance - we work 5 days a week (as our co-founder Ryan once said - If you can- t get your work done working 8 hrs a day for 5 days in a week, you are doing something wrong- ). Also, we are completely remote working team and will continue to remote be after COVID as well. And double Oh - as we are profitable and not dependent on external funding, unlike other early-stage companies, we are financially very sound, define our own destiny and aren- t buffeted by winds of change (or mood swings of investors) - quite critical in the current economic situation Just send across your resume with a brief profile overview, to kpbconsultantsindia@gmail.com with the subject line: - &lt;your name&gt;: The Product marketer you- ve been waiting for-, and we- ll reach out to you if we think there's a fit in 72 hours- pinky promise!

Metros

Anywhere in India/Multiple Locations

Any Location

Director/AVP - Product Marketing - Education 

Director/AVP - Product Marketing - Education  ,Job Description for Director/AVP - Product Marketing - Education  in KPB Consultants in  Metros Anywhere in India/Multiple Locations Any Location for (5-20) years of experience. Apply Now!

Job Description for Director/AVP - Product Marketing - Education  in KPB Consultants in  Metros Anywhere in India/Multiple Locations Any Location for (5-20) years of experience. Apply Now!