ABOUT THE ROLE
1. Work with the management team to deliver our advanced marketing attribution solution - from data strategy to client consulting and activation support .Manage and collaborate across teams - providing input into the solution architecture Work with clients to develop cross channel and digital measurement strategies
2. Manage and collaborate across teams - providing input into the solution architecture
3. Work with clients to develop cross channel and digital measurement strategies that drive the most value, specifically identifying where their current capabilities match relative to industry best practices
4. Contribute to the development of a knowledge base, build case studies, and work with new business teams to demonstrate the value of an integrated approach
5. The ideal candidate will be eager to engage clients, drive innovation through experience, and is strong at both "doing" and collaborating with other members of the team.
KEY PREREQUISITE SKILLS:
- Qualified candidates should have the following skills:
- 8+ years of marketing analytics experience within a consulting, advertising, ad- tech firm, or media agency
- Experience with media data is required, with experience with platforms and customer data from either the media agency, technology, or brand side
- Understanding of ad technologies and how they are evolving in the new media landscape and the roles of different addressable tactics - TV, CRM, mobile, search, display, etc.
- Manage, mentor and motivate direct reports across all levels to encourage their professional development while providing daily supervision and guidance
- Proven ability to manage client expectations, delivery, and provide thought leadership
- Comfortable working in a fast-paced team environment
DESIRABLE SKILLS:
- Experience in marketing mix modelling and optimization a strong plus
- Background across multiple verticals
- Passion for the changing media and data landscape
- Working within an advertising platform such as Facebook, Google, Amazon
TRAVEL : Travel will be required (from 20-45%)
Didn’t find the job appropriate? Report this Job