Director - Analytics & Insights - Media Agency

Director - Analytics and Insight

Position open for Delhi region

Role: Director - Analytics & Insights, Media Agency

The client is looking for a person who is from a media agency - who has an understanding of media tools such as media viewership, circulations, tools such as SPSS, Tableau, TGI, TAM, Com score, Quantitative experience

Candidate should be a person who has the experience of influencing the strategy of clients through various insights gleaned through various studies, trends capturing etc

Overview of the Job:

Will be the custodian of the Media Strategy for key clients in each of the offices.

Capable of identifying data trends across new/ emerging data sources and traditional data sources to arrive at insights.

Raise the bar on overall planning product.

Responsible for identifying and leading all data and analytics projects for clients.

Reporting of the Role Reporting to National Director - Analytics and Insight

Responsibilities of the role

- Make strategic recommendations based on category understanding using syndicated studies, digital data sources and client data

- Lead discussions on identifying Markets, Budget setting, Portfolio planning etc.

- Responsible for usage of agency tools for strategic recommendations and also train planners on tools in respective offices

- Constantly updated with developments in both online and offline media. Understand the implications for clients and thereby incorporate in recommendations.

- Track media trends and update clients and internal teams

- Develop client specific planning guidelines

- Identify business challenges and recommend project based solutions like research, modelling, distribution planning etc. and work closely with Gain Theory in delivering these projects

What you will need

- Minimum 10 years of experience in a media agency working across Client servicing, Implementation planning and Strategic planning roles.

- Strong interpersonal skills to manage both internal and external client relationships at senior levels.

- Experience of working across varied categories, FMCG experience preferred.

In case you are interested in pursuing this opportunity kindly share your profile urgently along with the following information :

Current CTC

Expected CTC

Notice period

Reason for change

Date of birth

Tanu Dhawan
HR Central
+91 7506093799