Director - Acquisition & Performance Marketing - FMCG/Retail

- Plan, strategize, execute and scale the company's direct-to-consumer business profitably; Budgeting & Maximizing ROI

- Creating strategy and roadmap for the brand's performance marketing activities; Define a sharp audience targeting strategy, review them regularly and keep growing the universe.

- Develop and own customer acquisition and retention funnels; Create a robust and effective campaign structure across all digital platforms (Facebook, Google SEM, Shopping, Affiliates, Instagram, YouTube etc)

- Own ROAS from performance marketing, continuously developing experiments/initiatives to improve metrics, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance

- Develop a holistic strategy to consistently better key metrics like Revenue, AOV, Conversion Rate, LTV, Repeat, Brand recall etc. Work with internal and external creative teams to design sharp and effective communication for digital campaigns

- Work closely with Data Analytics team to build a complete analytics and reporting system to support the above objectives

- Work closely the creative team to ensure effective product communication across the different platforms (content, imaging, videography)

- Get consumer insights and collaborate with the Product team to develop products to fill market need gaps

- Lead SEO agency to carry out all SEO related activities

- Assist the business head in monthly, quarterly and annual reporting and process improvements