09/09 Janushi Shah
Talent Acquisition Lead at Directi

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Directi - Content Writer (3-5 yrs)

Bangalore Job Code: 846944

Zeta is founded by Bhavin Turakhia and Ramki Gaddipati. Bhavin has also been the Founder / Co-Founder of Radix, Ringo, Codechef and Flock. These businesses comprise 1500+ people, 8+ offices, 10+ million customers, revenues over USD 250+ million and a group enterprise value of over USD 1.4 billion.

Zeta is on a mission to make digital payments easy, secure, inclusive and valuable for corporations, employees and merchants everywhere. Its businesses revolve around a key idea that spending and receiving money should be fast and trouble-free. Zeta is currently amongst the fastest growing B2B SaaS companies worldwide.

What is the Job like?

- Create and draft content for Zeta's content properties such as blogs, websites, e-books, social media etc

- Ideate and draft content for sales collaterals such as brochures, leaflets, handouts, etc

- Contribute towards developing and executing the monthly content calendar

- Maintain and update website content regularly

- Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc

- Draft scripts to develop product demo videos

- Follow and implement best practices for content optimization such as using relevant keywords, etc

- Draft copy for user communication, engagement and education

- Work and collaborate with the relevant people across departments to source information

- Work on content management systems such as Hubpot

- Work with the relevant teams to plan content marketing ideas to promote content to relevant TG

Who should apply for this role?

- 3-5 years of writing experience

- Experience in writing content for marketing collaterals such as brochures, emailers, ad copy

- Experience in copywriting will be a plus

- Some experience of working on a CMS tool will be helpful

What skills do we look for?

- Excellent overall writing skills in a number of different styles/tones

- Experience in drafting content for various formats such as blogs, emailers, etc

- Impeccable spelling and grammar

- Creative thinking - to be able to contribute to the ideation process

- Great research and organizational skills

- Familiarity with keyword placement and other SEO best practices

- Excellent communication skills - both written and oral

- Strong attention to detail

- Must be comfortable writing for the B2B segment

- Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time

- Very meticulous

- Ability to adapt and work well with people and teams

- Up to date with trends, social media etc

- Overall friendly attitude, knows how to work hard and party hard

Women-friendly workplace:

Maternity and Paternity Benefits

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