Talent Acquisition Lead at Directi
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Directi - Content Writer (3-5 yrs)
Zeta is founded by Bhavin Turakhia and Ramki Gaddipati. Bhavin has also been the Founder / Co-Founder of Radix, Ringo, Codechef and Flock. These businesses comprise 1500+ people, 8+ offices, 10+ million customers, revenues over USD 250+ million and a group enterprise value of over USD 1.4 billion.
Zeta is on a mission to make digital payments easy, secure, inclusive and valuable for corporations, employees and merchants everywhere. Its businesses revolve around a key idea that spending and receiving money should be fast and trouble-free. Zeta is currently amongst the fastest growing B2B SaaS companies worldwide.
What is the Job like?
- Create and draft content for Zeta's content properties such as blogs, websites, e-books, social media etc
- Ideate and draft content for sales collaterals such as brochures, leaflets, handouts, etc
- Contribute towards developing and executing the monthly content calendar
- Maintain and update website content regularly
- Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc
- Draft scripts to develop product demo videos
- Follow and implement best practices for content optimization such as using relevant keywords, etc
- Draft copy for user communication, engagement and education
- Work and collaborate with the relevant people across departments to source information
- Work on content management systems such as Hubpot
- Work with the relevant teams to plan content marketing ideas to promote content to relevant TG
Who should apply for this role?
- 3-5 years of writing experience
- Experience in writing content for marketing collaterals such as brochures, emailers, ad copy
- Experience in copywriting will be a plus
- Some experience of working on a CMS tool will be helpful
What skills do we look for?
- Excellent overall writing skills in a number of different styles/tones
- Experience in drafting content for various formats such as blogs, emailers, etc
- Impeccable spelling and grammar
- Creative thinking - to be able to contribute to the ideation process
- Great research and organizational skills
- Familiarity with keyword placement and other SEO best practices
- Excellent communication skills - both written and oral
- Strong attention to detail
- Must be comfortable writing for the B2B segment
- Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time
- Very meticulous
- Ability to adapt and work well with people and teams
- Up to date with trends, social media etc
- Overall friendly attitude, knows how to work hard and party hard