Digital Strategy Lead - Mainline Creative Agency

Location: Delhi/Gurgaon

Job Description:

- Provide the overall strategic direction for the clients

- Build strong working relationships with internal stakeholders (local and regional teams), clients, media, and creative partners

- Apply a deep understanding of the consumer in response to all communication briefs.

- Translate consumer understanding into actionable, fact-based, communication strategies

- Build quality relationships with key internal and external people

- Deliver innovative and proactive solutions in problem-solving

- Create the vision and strategy and then inspire others to work towards it

- Deliver excellence in execution.

- Contribution to the company e.g., pitches, company meetings

- Provide business updates and proactive stakeholder management.

IDEAL SKILLS & EXPERIENCE

- 6+ years in a marketing-related industry (e.g., marketing, media, advertising, PR) or a related industry with transferable skills (e.g. research, analytics)

- Strong understanding of the digital media landscape and attribution models

- Worked as part of a team to devise strategies to solve business problems, generate tactics to meet goals, and demonstrate success against those goals

- A proven track record in pursuing a creative approach to problem-solving, and being able to articulate your thinking to persuade others to your point of view

- Experience using various consumer and brand research and data sources to validate your thinking; demonstrated ability in capturing important insights from research