Digital Strategy Lead - Digital Agency

We are looking for a Digital Strategy Lead for a leading digital agency in Mumbai.

Below are the job details-

Primary Responsibilities:

- Strong analytical skills and data driven approach to problem solving

- Understanding consumer behavior, consumer journey & touch points

- Develop strategies, ideas to innovate and testing platforms

- Identify the right TG based on data, research & insights and develop consumer centric solution

- Deep understanding of online marketing disciplines and how they contribute to overall customer experience, conversion and retention with respect to overall client strategy

- Demonstrated experience working across multi-disciplinary teams using analytics to drive connected solutions which impact customer outcomes

- Understanding of digital media mechanics and how will it impact the overall business

- Keeping up-to-date on all industry best practices and approaches to consumer insights & data analysis

- Ability to develop cross channel marketing strategies to improve ROI

- Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations

- Experience in a client facing capacity or strategically led marketing analysis position