Posted By

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Sayali Teredesai

Senior Talent Search Executive at Anther HR Solutions

Last Login: 05 July 2024

Job Views:  
147
Applications:  45
Recruiter Actions:  37

Job Code

1049254

Digital Strategist/Account Planner/Brand Strategist - Digital Agency/FMCG

5 - 8 Years.Gurgaon/Gurugram/Delhi NCR/Delhi/Noida/Greater Noida
Posted 2 years ago
Posted 2 years ago

Digital Strategist/Account Planner/Brand Strategist - Digital Agency/FMCG


Job Responsibilities :

- Develop insights and strategic responses to briefs across campaign, content and new product development briefs

- Champion and drive a mobile first and short form content agenda

- Help evaluate ideas and concepts against clients best practice, strategy frameworks and mobile first

- Help establish effective 'ways of working' with the client internal teams and specialist partners

- Act as a content expert and advocate.

- Advise clients and teams on approaches to effective Content Strategies that inform content briefs and requirements

- Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints

- Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content and content strategy collaborating directly with client teams and specialist partners including Search, Social, Media, CRM, Ecommerce, Content and Data

- Be a facilitator for 'right first time content' ensuring that we have the right insights and collaboration to direct content strategy development

- Work with CMI / PDC functions in developing relevant measurement approaches and frameworks to ensure effectiveness is appropriately defined and tracked

Responsibilities :


- The Strategist is a core function of the team for the development of best in class content and multi-channel activity

- Responsible for the development of 'best in class' content and strategies informed by consumer, category, channel and performance insights supplied by the clients internal Insight teams and relevant special partners

- Owner of Best Practice Case Studies which showcase our clients Global approach to content.

Tools and Reports :

- Where relevant and necessary to gain an initial understanding of consumer, category or channel learning to inform early thinking. This will be done through access to a combination of the clients Insight tools and reports under the guidance of brands Insight teams.

Collaboration :

- The Strategist will work together with brand teams to help craft the right brief for the defined job to be done; including one-to-one meetings and larger working sessions, as well as check-in sessions with brand teams.

- The Strategist to work within the clients collaboration models to ensure effective and efficient working with all relevant teams and partners

Skill set and Experience (fundamentals) :

- Minimum 5 years' experience in a Sr. Strategy role with Content Strategy a core function

- Strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH)

- Strong understanding of Content: Formats, Performance, Testing, Optimisation and Search (SEM-SEO)

- Strong understanding of Content Publishing and Distribution methods and technologies.

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Posted By

user_img

Sayali Teredesai

Senior Talent Search Executive at Anther HR Solutions

Last Login: 05 July 2024

Job Views:  
147
Applications:  45
Recruiter Actions:  37

Job Code

1049254

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